“More often fishing is a social experience.”įishbrain exists at the intersection of two seemingly contradictory forces: on the one hand, the desire to switch off from the relentless pressures of modern life and on the other the compulsion to share evidence of your switch-off because… Look how photogenic this lake is! But the trick to getting younger generations outdoors, Johan believes, is “to augment the analogue experience with the digital one”. “The biggest misconception is that fishing is something you do in solitude,” Johan continues. You want to help people out.” You can cast out any ideas about fishing being a hobby for gruff old men whose preference is to sit on a gloomy riverbank in silence. “But when you think about your hobbies, your passions, you’re in a positive mindset. “Facebook or Instagram, that’s 100% bragging,” says Johan. Like Strava for cycling, Houzz for home design and Reverb for musicians, Fishbrain is part of a growing trend for ‘vertical’ social networks that feed less on ‘compare and despair’, and more on care and share. That’s a lot of potential net profit.īut passion and engagement are equally important. To put that in context, the entire global music industry is only worth $20 billion. “It’s a market that is very much under the radar, but there’s the passion, the engagement and definitely the spend.” In the US alone, fishing is a $48 billion industry. Looking for a new venture, Johan stumbled across a list of the world’s 10 largest-participation hobbies. Still, the inspiration for Fishbrain didn’t strike until 2012, after a stint in Silicon Valley. Our writer realising she's beginning to get hooked on fishing Right now I could be across the bay, getting my groove on at the ABBA museum, but instead I’m in a boat in the middle of Djurgårdsbrunnsviken, one of the many scenic bays around Stockholm’s archipelago – frosty and majestic in the middle of winter – and where Fishbrain shows 86 recent pike catches logged in this particular stretch of water. This seems implausible considering a) I’ve never fished before and b) the only thing I can reliably throw is a shape on a dancefloor, but I’ll take it. You’re a natural,” says our guide, prize-winning angler Peter Berggren, as I fling my baited hook into the distance with a satisfying plunk. Like a digital reimagining of the traditional angler’s notebook, Fishbrain users upload photos and details of their catches, follow other enthusiasts and create their own personal archive for free, while the app’s paid-for forecast functionality analyses all this data and over 30 geographical attributes, including climate, air pressure and wind speed, to help users work out when, where and how best to land their perfect catch. Twice named one of Europe’s hottest startups, the Stockholm-based app has more than nine million users worldwide – and it’s evolving fast. Wrapping up against the chilly Stockholm winterĭon’t believe me? Just ask entrepreneur Johan Attby, founder and CEO of Fishbrain , the world’s biggest social network for fishing.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |